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Blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant w chan kim rene mauborgne on amazoncom free shipping on qualifying offers the global phenomenon that has sold 36 million copies is published in a record breaking 44 languages and is a bestseller across five continents now updated and expanded with new content b in . Blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant kindle edition by w chan kim rene a mauborgne download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading blue ocean strategy expanded edition how to create uncontested market space and . Overview based on a study of 150 strategic moves spanning more than a hundred years and thirty industries kim and mauborgne argue that companies can succeed by creating blue oceans of uncontested market space as opposed to red oceans where competitors fight for dominance the analogy being that an ocean full of vicious competition turns red with blood. In 2005 blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant a book by professors w chan kim and rnee mauborgne launched a revolution in business strategy after all which firm would not to be operating in uncontested market . Bibme free bibliography citation maker mla apa chicago harvard
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